Eco FoodPrint Application

Conceptual UX

Overview

Ecological

Foodprint

Vegan Diet

Impact

The Eco FoodPrint is a conceptual UX design project that creates a user-friendly application for an ecological digital service to decrease the footprint of food for GTA residents. By using Eco Foodprint, GTA residents will realize that their every small shift in the diet makes a big impact on the environment and gain the willingness to move forward. The service will make a triple-win achievement for the environment, individual and local food company by combining the carbon foodprint calculation system with local grocery information network.

Creative Brief

Problems

Food production is responsible for about 25 percent of the greenhouse-gas emissions heating up the planet.
According to the latest research, meat makes the main contribution to ecological footprint in Canada. Also, people lack knowledge about eco diet and don’t have enough motivation to insist for a long term.

Goals

Reduces the carbon footprint of food/Meat
Helps GTA residents make the wiser diet choice for health and environment

Insights

There’s a triple-win opportunity for the environment, individual health and local vegetable business. The application combines technology, user-centric design and business resources to achieve goals.
The improvement in foodprint and grocery incentive would be The motivations which encourage users to keep using the application for a long-term.

User Journey Mapping

By mapping the user journey, we are able to gain a better understanding of what the user is feeling, doing, thinking and experience at each stage of the journey. That's a logical process cycle which would launch step by step and eventually last for a long term.

Wireframe & Logo

Logo Design

The concept of Eco Foodprint logo design is to combine the footprint and a vegan healthy diet, which conveys the idea of shrinking the footprint by green diet. It will be a wise choice to green your daily diet on your plate which would make an impact on the environment and individual health.

User Interface Design

Log & Scan

It is an easy-to-use application that allows user to log the food info by simply scanning the QR/code bar of the grocery receipt. Also, User can choose to enter the receipt number and add more items.

Tracker & Analysis

In the Tracker section, users are able to check their daily foodprint comparing with a global goal and compare the trends with past periods. In the Analysis section, users are able to gain a better understanding of the contribution of their foodprint and the tips for shrinking foodprint.

Discover - Receipt/ Blog/ Coupon

In the Discover section, users are able to explore more knowledge about healthy diet and discounts for vegetables in grocery, which encourages the user to eat less meat and more vegetable.